One of the first steps in creating a digital marketing strategy is targeting your customers. This involves understanding who your target market is and what their needs are.

Once you have determined your target market, you need to develop a strategy that will attract them to your website and purchase your products or services. You can do this by using effective marketing techniques, such as advertising, PR outreach, and content marketing.

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Digital Marketing Strategy Plan Template - Equinet Academy

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It's also important to track your progress and make changes to your marketing strategy as needed. This will help you to reach your goals and stay ahead of the competition.

Acronyms and Glossary of Terms

There is a lot of terminology in digital marketing and it can be confusing to understand what all these acronyms and terms mean. In this article, we will discuss some of the most common digital marketing acronyms and their definitions.

AIDA: AIDA stands for Attention, Interest, Desire, and Action. It is a model for developing a marketing strategy that aims to stimulate interest in your product or service.

CPA: CPA means cost per acquisition. This is the amount you are willing to pay for each person who clicks on your ad or visits your website.

CPC: CPC stands for cost per click. This is the amount you are willing to pay for each time someone clicks on your ad or visits your website.

CTR: CTR stands for click-through rate. This is the percentage of people who click on your ad or visit your website after seeing it.