For a long time, the most popular incentive marketing program was the auto club. But recently there has been a change and it is not just a change of automobile models, but a change in the way that incentives are sold.
As incentives are now given to the individual consumer as opposed to being simply given away, the incentive marketing program has changed. What was once an auto incentive marketing program, with the ever-popular membership cards, has now been turned into an incentive marketing program where the consumer gets the card and then must use the card to get the rewards that were offered. As well, the rewards have become more specific and targeted, requiring the use of the card to get the rewards.
Because of the major changes that have taken place, it is important to keep a few things in mind. By keeping these things in mind, the incentive marketing program will be more successful.
First, make sure that you target your current consumer. If you try to sell to everyone, you are likely to get a lot of duplicates, or people who dont care about the product that you are offering. To create the incentive marketing program, try to use the people who are currently using your product and who are likely to be interested in the new product. By doing this, you can ensure that they are going to be more interested in the incentive than they would be if you had tried to appeal to them by just using your typical consumer marketing strategies.
Second, if you want to get the most sales from your incentives, create the incentive as something that is going to make the shopper to buy your products. It can be in the form of a free membership card, or it can be in the form of another product or service. Whatever it is, try to think of a way to appeal to the consumers emotional needs by giving them what they really want. The ultimate goal is to make them spend money on the actual product that you offer.
Third, make sure that you dont try to sell your incentive to the new consumer. You want to appeal to the person who already has your incentive by simply changing the incentive program to appeal to that person. This will make the incentive marketing program more successful because the new consumer will get hooked on your incentive and will use it every time that they shop.
Fourth, avoid the old consumer. Yes, there will be a few who will be tempted to try the new incentive, but try to get them out of the store as quickly as possible so that you dont waste their time and their money.
Fifth, make sure that you give the incentives to the people who have used your products the most often, such as your loyalty card members. Make them feel special by giving them the incentive that they really want instead of just giving them what they are already used to getting.
Finally, if the incentives are actually getting spent on the products that you offer, use your customers to reward your customers. This will show that you care about your customers. This will also show that you have put some thought into how you market your business.
Getting customers to use your incentive as well as spending money on the incentive, has another big advantage for you, and that is that you can now use your loyalty card as a magnet for your customers. All you have to do is print out the loyalty card, give it to them, and tell them that you are using the card to help get them the right incentive.
Incentive marketing programs can be expensive, especially when you consider all of the incentive cards that you have. The nice thing is that if you use the approach described above, you can save money on your incentive marketing program. With that said, do your best to make your customers feel appreciated when they useyour incentive, and they will in turn pay for it.
Remember, you want to create incentive marketing programs that are going to get your customers to use your reward programs. You do not want to attract only the lowest type of consumer.