Pay-per-click (PPC) is common and most closely associated with Google, though PPC ads can also be found on Facebook, Bing, and other sites. The advertiser must pay a fee every time someone clicks on their ad with PPC marketing, hence the name pay-per-click. To manage your PPC campaign, you can also contact the best PPC marketing agency in London.

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Aside from being able to choose how much you want to spend and only paying when you get a visitor to your site, here are some other advantages of PPC. 

Track your goals: Businesses should always have one or two objectives in mind. Your first objective could be as simple as attracting potential customers to your website. Perhaps you provide a service, and the goal of your advertisement is to get people to fill out forms to sign up for your company's services.

Gain rapid exposure: You can increase the visibility of your website and get your brand out there faster. Platforms typically approve ads on the same day, resulting in maximum exposure. Using multiple platforms in various formats can help your brand gain visibility.

Reach your target audience: Using a program like Google Ads, you can quickly and effectively reach your target audience. 

You can even target individuals based on their behaviors and interests; social media sites like Facebook can assist you in getting your ad in front of the group most likely to convert into a sale.