In the era of digitalization, potential customers who are generated organically or through online advertising are like assets that should not be overlooked by any brand. Even so, this often gets complicated due to the volatility of the process. 

In fact, most of the time, potential customers are online looking for answers to help them reach their goals. Therefore, if one brand and company is not careful or listens to web-based prospect inquiries, it is imperative that other companies will be happy to do so. CRM also helps to build your marketable database.

However, you need a highly intuitive and proactive CRM system that uses integrated tools and employs efficient marketers to ensure that web-based leads are connected for instant conversion. There are now many CRM platforms that are mostly used by SMBs and have built-in email agitation functionality. You can also look for effective email marketing for small businesses along with CRM solutions.

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CRM users can regularly check in real-time what opens their email, as well as many other important details such as:

1. Make sure email campaigns are reported on an easy-to-use CRM platform.

2. See who has opened the email area in your contact database.

3. Push all the emailed contacts in the CRM database into a dialing software that is installed into the CRM.

4. Allow the sales rep to call any number, then automatically connect them to the representative.