We aim to change the way people engage with and consume the arts. We further the idea that anyone, regardless of background can be creative. This makes our market extremely diverse. We understand that providing these opportunities will help people become more fulfilled, more creative, more employable, happier, and help contribute to a stronger, more diverse economy. Our target market is emerging creative talent. This is not limited to students and graduates with art degrees. We aim to contradict the idea that an individual needs to be formally trained to be creative.
We are a platform for emerging artists and creatives to showcase their work to the public. We aim to provide public access to the arts that strengthens our creative community while providing our creatives with skills development and career development opportunities.
Community and Space
Through our weeklong festival we provide physical space for our artists to showcase their work while helping to build links between all of our educational institutions for creatives to share ideas and grow.
We aim to develop a virtual exhibition space, which will allow our artists to sell their work and promote themselves through artist profiles where they can share their practice, their work and their ideas.
Public Access to the Arts
We are a social enterprise that focuses on providing public access to the arts by offering a week-long festival in February curated, organised and developed by graduate and student creatives in the city of Edinburgh. Our festival is inclusive of all forms of art and we encourage anyone with a creative idea to take part.
We will be launching a schools programme that will allow our artists and graduates to speak to younger people to share their experiences studying and working in the creative sector. We believe this will enable young people to see a future in the arts.
Employability and Skills Development
We are developing a community of creatives that will benefit from exclusive events tailored to their practical needs to be successful including workshops on artist rights and contracts, pricing work, producing shows, and others. We aim to bring in creative sector leaders to share their knowledge, experiences and network to support our emerging creatives. We give our artists opportunities to develop through our awards programme and opportunities with our creative partners.
We will advocate for and represent the emerging artist voice on a local, national and international level making sure the needs of emerging creatives are addressed and valued. We aim to launch a bloggers’ network so that our creatives can lend their voice to this debate and share their ideas on better policy for the creative sector.